This is one of the results that Global Survey: The Business Impact of Big Data produced.

It’s not surprising. In the survey’s definition, “Big Data” comprises – in descending order of sources:

• email
• Word documents
• spreadsheets
• customer databases
• presentations
• online portals / corporate sites
• instant messages
• social media news feeds
• other
• RSS feeds
• Friend Contact Lists.

For me, there is a big difference between

• numerical
• verbal
• and image data.

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